Filters are paramount to enhanced user experience, increased product views and high conversion rate in your web store. With filters, users are able to shortlist a product based on their parameters, which not only eliminate the need for numerous searches but also makes the purchase and checkout process faster.
In your admin dashboard, navigate to Catalog > Product Filters. The landing page shows a few default filters and custom filters which can be defined according to a product’s attributes on the web store.
Manage Price Range / Manage Filter Keys
These button helps to define price ranges or filter keys for your custom filters. For example, if Color is a custom filters, then Canary Yellow, Azure, Burgundy, Cyan, Amber, Barn Red, Ash Gray and etc. can be defined as keys for Color. Similarly, we can set up price range to filter products based on their price.
Filter by Price
Filter by Price is used to create varied price ranges for your customers to filter the products. It is available by default and is only relevant for B2C users. That is because unlike B2B which has complex and different pricing schemes, retail users are assigned only one price list.
This is how Filter by Price looks on the side navigation after adding relevant price range via Manage Price Range.
Filter by Stock
Filter by Stock is used to filter out Out of Stock data and shows only In Stock products.
Filter by Brand
Filter by Brand helps to filter out data based on products brand.
To create your own filters which are applicable for products on your webstore, enter an appropriate title and create keys so the products are refined based on them. For example, for a jewelry store, custom filters may look somewhat like:
After setting up filters, assign them to products and categories so they are available in the side navigation and show a correct subset of products, when applied.